Skyler Slatosch

With more than a decade of leadership in social media, brand marketing, and integrated digital strategy, I bring a performance-driven and creatively disciplined approach to building modern, culturally resonant brands. As Head of Social & Brand Marketing at Aonic, I oversee the company’s full creative and communication ecosystem—guiding brand identity, leading in-house creative operations, architecting cross-channel marketing campaigns, and shaping high-impact influencer and partnership initiatives. I direct performance across all digital touchpoints, ensuring social, paid, email, SMS, and content all ladder up to meaningful business growth and a cohesive brand experience.

My career has been defined by the ability to translate insights into breakthrough creative work that drives measurable results. Prior to Aonic, I built award-winning campaigns and led high-performing teams across fast-growing consumer brands. At Nothing Bundt Cakes, my strategic leadership generated a 460% lift in engagement in just six months, fueled by bold creative direction and a reimagined content strategy. I also developed nationally recognized campaigns—including The Frosting Challenge—that earned widespread media attention and strengthened brand visibility.

Before that, as Social Media Director for Pearl West Restaurant Group, I managed the digital presence for three distinct restaurant brands. My work integrated cohesive storytelling with targeted digital advertising, elevating customer engagement, increasing loyalty, and modernizing the brand’s communication strategy across all channels.

In addition to my corporate leadership roles, I founded Tenacity Media, a creative and social consultancy and influencer management where I shaped digital strategies, developed brand identities, and produced content for clients across diverse industries along with representing influencers in brand partnerships. Such as @sailing_with_phoenix representing him for Google, Microsoft, Friskies, E.L.F Cosmetics and other national brands. This entrepreneurial foundation sharpened my ability to innovate quickly, solve creatively, and adapt to fast-changing consumer behavior.

Across every role, my approach is rooted in strategic clarity, operational excellence, and empowering creative teams to do the best work of their careers. I excel at aligning brand and social initiatives with broader business goals, fostering cross-functional momentum, and delivering marketing that not only performs—but transforms how audiences experience a brand.

 

Skyler Slatosch