Skyler Slatosch

Over the past 14 years, I've built and led marketing organizations for high-growth consumer brands, spanning brand strategy, product marketing, customer acquisition, retail expansion, creative, and digital growth. My career has been defined by building brands that connect culturally with consumers while translating that connection into measurable business results.

 

Most recently at Aonic, I built the marketing department from the ground up and led brand, product, customer acquisition, creative, social, paid media, lifecycle, and retail marketing. I owned marketing P&L and budget management while helping drive revenue growth and the company's go-to-market strategy. I led a national brand launch that exceeded sales expectations by 320%+, selling out the hero product within two weeks and earning coverage from People and Forbes Women, along with organic amplification from Kim Kardashian. I also built the company's retail go-to-market strategy from the ground up, expanding distribution from Amazon and DTC into 700+ retail doors, including all Sprouts Farmers Market locations and localized market retailers.

 

Prior to Aonic, I led national social and brand marketing for Nothing Bundt Cakes across 800+ locations, where I built an in-house social and creative team, increased Instagram and Facebook engagement by 460% in six months, and grew the brand's social community by more than 400,000 followers. Earlier in my career, I helped develop consumer marketing and social strategies for Dutch Bros and multiple restaurant concepts, combining creative storytelling with in-market activations that drove measurable sales and consumer engagement.

 

Alongside my executive roles, I founded Tenacity Media, a marketing consultancy and influencer management practice working across CPG, beauty, food & beverage, wellness, and lifestyle. Through that work, I've generated 1.5B+ organic views across campaigns, built creator partnerships with brands including Google, Microsoft, Friskies, and e.l.f. Cosmetics, and scaled @sailing_with_phoenix from under 8K to more than 4M followers.

 

I bring a combination of brand leadership, commercial thinking, creative direction, and deep consumer understanding, with the ability to build teams, develop brands, and turn marketing strategy into measurable growth. Thank you for your time and consideration.

 

Sincerely,

Skyler Slatosch